Case Study
4.9
eCommerce
Next Edition Fashion eCommerce Website
We designed a refined travel experience for Roamora, bringing destinations, curated stays, and travel experiences together through a visually rich interface with intuitive navigation and a seamless discovery journey.
Client
Client
Robert Martin
Project Duration
1 Month
Country
Australia
Platform
Shopify
About
the brand
About the brand
About
the brand
Next Edition is a contemporary fashion brand targeting style-conscious urban consumers. The founders came to us with a strong product vision but no digital presence — no store, no brand identity, and no ecommerce strategy. They needed everything built from the ground up, fast. Our brief was clear: build a brand and a Shopify store that could stand next to established fashion names — and start driving sales from day one.
Challenges & Solutions
Challenges & Solutions
Challenges & Solutions
Problems
Next Edition had no brand, no store, and no digital presence — everything needed to be built from zero. The fashion category is brutally competitive, so the store had to look established from day one. On top of that, paid campaigns were planned to launch the same day as the store, meaning there was no room for delays anywhere.
Problems
Next Edition had no brand, no store, and no digital presence — everything needed to be built from zero. The fashion category is brutally competitive, so the store had to look established from day one. On top of that, paid campaigns were planned to launch the same day as the store, meaning there was no room for delays anywhere.
What we did
We built the brand first — logo, typography, color palette, and guidelines around a bold editorial aesthetic. Then we designed and developed the full Shopify store, mobile-first and conversion-focused, with an SEO-structured product catalog. Finally we built the Meta and Google Shopping launch campaigns with tracking, audiences, and creative all ready for go-live day.
What we did
We built the brand first — logo, typography, color palette, and guidelines around a bold editorial aesthetic. Then we designed and developed the full Shopify store, mobile-first and conversion-focused, with an SEO-structured product catalog. Finally we built the Meta and Google Shopping launch campaigns with tracking, audiences, and creative all ready for go-live day.
Sitemap
Next Edition is a contemporary fashion brand targeting style-conscious urban consumers. The founders came to us with a strong product vision but no digital presence — no store, no brand identity, and no ecommerce strategy. They needed everything built from the ground up, fast.Our brief was clear: build a brand and a Shopify store that could stand next to established fashion names — and start driving sales from day one.
Sitemap
Next Edition is a contemporary fashion brand targeting style-conscious urban consumers. The founders came to us with a strong product vision but no digital presence — no store, no brand identity, and no ecommerce strategy. They needed everything built from the ground up, fast.Our brief was clear: build a brand and a Shopify store that could stand next to established fashion names — and start driving sales from day one.
Website Design
The Next Edition website opens with a full-width editorial hero that leads with campaign energy before product — visitors feel the brand before they see the catalog. The homepage moves through a deliberate sequence: brand statement, featured drop, lookbook preview, and social proof, so a first-time visitor understands exactly what Next Edition stands for without clicking anywhere.
Website Design
The Next Edition website opens with a full-width editorial hero that leads with campaign energy before product — visitors feel the brand before they see the catalog. The homepage moves through a deliberate sequence: brand statement, featured drop, lookbook preview, and social proof, so a first-time visitor understands exactly what Next Edition stands for without clicking anywhere.
Colors & Typography
Colors & Typography
Colors & Typography
Black
#0D0E10
RGB 13 14 16
Dark Grey
#AB0D0D
RGB 171 13 13
Light Grey
#FAFAFA
RGB 250 250 250
White
#FFFFFF
RGB 255 255 255
Typography
Instrument Serif
Used Colors
Black
#0D0E10
RGB 13 14 16
Dark Grey
#AB0D0D
RGB 171 13 13
Light Grey
#FAFAFA
RGB 250 250 250
White
#FFFFFF
RGB 255 255 255
Used Colors
Results
3.8%
Conversion rate
More than double the 1.5% fashion category average — built on a mobile-first layout and frictionless checkout.
4.2x
ROAS on Meta
Launch campaigns went live on day one with brand-aligned creative, hitting 4.2x return on ad spend from the start.
$28K
Revenue generated
Generated in the first 60 days — no existing audience, no prior brand recognition, just a strategy that worked.
30 days
Full delivery
Brand identity, Shopify store, product catalog, and live campaigns — all delivered without missing a deadline.
Results
3.8%
Conversion rate
More than double the 1.5% fashion category average — built on a mobile-first layout and frictionless checkout.
4.2x
ROAS on Meta
Launch campaigns went live on day one with brand-aligned creative, hitting 4.2x return on ad spend from the start.
$28K
Revenue generated
Generated in the first 60 days — no existing audience, no prior brand recognition, just a strategy that worked.
30 days
Full delivery
Brand identity, Shopify store, product catalog, and live campaigns — all delivered without missing a deadline.
Got Questions?
Meet your design partner.
Let's sit down to discuss your goals, your upcoming timeline, and how the Nexila team can seamlessly integrate with yours to ship something incredible.
How involved do we need to be in the design process?
We completely eliminate the classic friction between design and engineering. Every interface we build is mathematically structured on a strict grid with production-ready Auto Layout components. We deliver pixel-perfect Figma.
How do you ensure the final design works?
Do you only handle the UI/UX design, or do you build the website too?
What type of design aesthetic do you specialize in?
We have a complex product. How do you handle deep technical requirements?
Got Questions?
Meet your design partner.
Let's sit down to discuss your goals, your upcoming timeline, and how the Nexila team can seamlessly integrate with yours to ship something incredible.
How involved do we need to be in the design process?
We completely eliminate the classic friction between design and engineering. Every interface we build is mathematically structured on a strict grid with production-ready Auto Layout components. We deliver pixel-perfect Figma.
How do you ensure the final design works?
Do you only handle the UI/UX design, or do you build the website too?
What type of design aesthetic do you specialize in?
We have a complex product. How do you handle deep technical requirements?
Got Questions?
Meet your design partner.
Let's sit down to discuss your goals, your upcoming timeline, and how the Nexila team can seamlessly integrate with yours to ship something incredible.
How involved do we need to be in the design process?
We completely eliminate the classic friction between design and engineering. Every interface we build is mathematically structured on a strict grid with production-ready Auto Layout components. We deliver pixel-perfect Figma.
How do you ensure the final design works?
Do you only handle the UI/UX design, or do you build the website too?
What type of design aesthetic do you specialize in?
We have a complex product. How do you handle deep technical requirements?
Have a Project? Let’s talk!
Next Steps
Expect a detailed reply from our team in under 12 hours.
We’ll align on your vision, target goals, and technical scope.
We happily sign non-disclosure agreements before diving into details.
Get In Touch
Have a Project? Let’s talk!
Next Steps
Expect a detailed reply from our team in under 12 hours.
We’ll align on your vision, target goals, and technical scope.
We happily sign non-disclosure agreements before diving into details.
Get In Touch
Have a Project? Let’s talk!
Next Steps
Expect a detailed reply from our team in under 12 hours.
We’ll align on your vision, target goals, and technical scope.
We happily sign non-disclosure agreements before diving into details.
Get In Touch
Bangladesh
Beshargati, Koekha, Kandapara - 9300, Bagerhat Sadar,
NEW YORK
312 W 2nd St Unit #A1205 CASPER, WY 82601 USA
London
Suite #1-272, 39 Ludgate Hill, London, United Kingdom, EC4M 7JN
DUBAI
Precinct Building 5, Level 7 The Gate District, DIFC P.O. Box 507211 Dubai, United Arab Emirates
Quick Links
Drop us a line
Call us
+1 307 3102 060
Bangladesh
Beshargati, Koekha, Kandapara - 9300, Bagerhat Sadar,
NEW YORK
312 W 2nd St Unit #A1205 CASPER, WY 82601 USA
London
Suite #1-272, 39 Ludgate Hill, London, United Kingdom, EC4M 7JN
DUBAI
Precinct Building 5, Level 7 The Gate District, DIFC P.O. Box 507211 Dubai, United Arab Emirates
Quick Links
Drop us a line
Call us
+1 307 3102 060
Bangladesh
Beshargati, Koekha, Kandapara - 9300, Bagerhat Sadar,
NEW YORK
312 W 2nd St Unit #A1205 CASPER, WY 82601 USA
London
Suite #1-272, 39 Ludgate Hill, London, United Kingdom, EC4M 7JN
DUBAI
Precinct Building 5, Level 7 The Gate District, DIFC P.O. Box 507211 Dubai, United Arab Emirates
Quick Links
Drop us a line
Call us
+1 307 3102 060